PANASONIC INTRODUCES AG-AF100, 4/3”

PROFESSIONAL HIGH-DEFINITION CAMCORDER

Premier AVCCAM Video Camera Combines 4/3” Sensor with Superior Video

Quality, Professional Audio Inputs, Variable Frame Rates, SDXC Card Technology

The same digital single lens still camera technology that's gathering widespread attention for its innovative motion image techniques, has been applied to this camera recorder. The 4/3-inch MOS image sensor, with an imaging area similar to that of 35mm movies, lets you easily shoot film-like movies with the shallow depth of field and soft focus of a film camera lens.

A wide variety of lenses for Micro Four Thirds standard digital SLR cameras can be used for shooting movies.
With the mount adaptor, it is also possible to mount 35mm film camera lenses and prime lenses, to render images that maximize lens characteristics.

The AVCHD recording format used by the AG-AF100 series includes a professional PH mode with maximum AVCHD bit rate for stunning image quality. Two SD card slots allow continuous recording for up to 12 hours* in PH mode and up to 48 hours* in HE mode with two SD (SD/SDHC/SDXC) cards on board.

The AG-AF100 series records in 1080:59.94i/50i/29.97p/25p/23.98p or 720:29.94p/50p/29.97p/25p/23.98p with its multi HD format.

You can render movie-like images. The Dynamic Range Stretcher, Gamma Select and other image features have also been inherited from previous Panasonic professional camera recorders.

The AG-AF100 series features HD-SDI output, XLR audio 2-channel input, and other interfaces that are typically found on professional camera recorders. Time code recording also supports precise video production. In addition to its compact, lightweight body, the AG-AF100 series's professional camera recorder design with grip, handle and large viewfinder firmly support reliable camera work.

Targeted at the video and film production communities, the AF100 delivers the shallow depth of field and wider field of view of a large imager, with the flexibility and cost advantages of use with a growing line of professional quality, industry standard micro 4/3-inch lenses, filters, and adapters. The full 1080 and 720 production camera offers superior video handling, native 1080/24p recording, variable frame rates, professional audio capabilities, and compatibility with SDHC and SDXC media.

The design of the AF100’s micro 4/3-inch sensor affords depth of field and field of view similar to that of 35mm movie cameras in a less expensive camera body. Equipped with an interchangeable lens mount, the AF100 can utilize an array of low-cost, widely-available still camera lenses as well as film-style lenses with fixed focal lengths and primes.

“Designed in consultation with the filmmaking community, the AF100 eclipses the video performance of other cameras in this price range,” said Joe Facchini, Vice President of Sales & Product Management, Media & Production Services, Panasonic Solutions Company. “Ideal for film schools and independent filmmakers, this affordable, digital cinematography camera employs an advanced professional AVC/ H.264 Hi Profile AVCHD codec compatible with a wide range of editing tools and affordable players.”

The AF100 incorporates a 4/3-inch, 16:9 MOS imager. The camcorder records 1080/60i, 50i, 30p, 25p and 24p (native) and 720/60p, 50p, 30p, 25p and 24p (native) in AVCHD’s highest-quality PH mode (maximum 24Mbps). Ready for global production standards, the camcorder is 60Hz and 50Hz switchable.

The AF100 maximizes the potential of its high-resolution imager with built-in ND filtering and dramatically reduced video aliasing. Standard professional interfaces include HD-SDI out, HDMI, time code recording, built-in stereo microphone and USB 2.0. The AF100 features two XLR inputs with +48V Phantom Power capability, 48-kHz/16-bit two-channel digital audio recording and supports LPCM/Dolby-AC3.

Sony 35mm HD Camcorder - 2011

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